Training Prerequisite

Registered participants will receive a copy of NIC’s DVD, “Public and Media Relations: Gaining Confidence and Competence.” Site coordinators are required to verify that participants have viewed the DVD before the training program.

Practice exercises designed to assist participants with increasing their knowledge and skills in the areas of public and media relations will be conducted during the training program.

This training broadcast is available without charge to any agency or facility nationwide with access to the Internet or a satellite dish or downlink (both analog C-Band and digital KUBand transponders). If your agency does not have its own satellite dish, check to see if a local college, federal prison, or hotel in your area has a downlinked meeting room.

Objectives

NIC will provide the content, training, and technical support for site facilitators to conduct the training program locally. Upon completion of “Public and Media Training: Take Control of Your Message,” participants will be able to:

• Control an interview.
• Conduct a successful news conference.
• Write a news release that gets attention.
• Present your case to the public.
• Execute crisis communication plans during an emergency.
• Identify and use interviewing skills.
• Utilize strategies for communicating effectively.
• Identify strategies for working with current and emerging media.

Audience

This broadcast is open to anyone.